The Latin and Hispanic group is shaping the way forward for the US economic system, significantly within the journey business. According to the latest census figures, the Latin and Hispanic group represents almost 20 % of the entire US inhabitants1 and is predicted to exceed $2.5 trillion in spending energy by 2025. Based mostly on a survey commissioned by Airbnb, Latin and Hispanic vacationers are set to extend their common annual leisure journeys by 10 % and spend roughly $180 USD extra per journey in comparison with the final 12 months2. This represents an estimated financial impression of round $165 billion USD in 2025.
The outcomes of the primary US Latin and Hispanic Traveler Report, which integrates knowledge from a survey commissioned by Airbnb and Airbnb knowledge from US company who chosen Spanish as their major language3, reveals that 54 % of Latin and Hispanic vacationers take into account Airbnb or short-term leases for leisure journeys, in comparison with 42 % of non-Latin and Hispanics. Moreover, the platform reported that Airbnb company who selected Spanish as their major language within the US grew by 32 % in 20234.
“We’re inspired to see US Latin and Hispanic vacationers embracing Airbnb and rising their presence inside our group. We’ve seen Latin and Hispanic vacationers usually tend to journey with household, and in response have continued to put money into making household journey on the platform straightforward and seamless. Listening to the wants of our group and persevering with to innovate is essential for us as we develop and earn extra belief from our company, together with these throughout the vibrant Latin and Hispanic Neighborhood.”
Dave Stephenson, Chief Enterprise Officer, Airbnb
New knowledge from Airbnb’s report reveals how US Latin and Hispanic vacationers are turning to Airbnb and the way the corporate is serving this group. A number of the findings embody5:
Household bonds are gas for touring
Visiting household is the highest motive for journey for 61 % of US Latin and Hispanic vacationers. Moreover, 74 % say they journey with prolonged household, in comparison with 65 % of non-Latin/Hispanic vacationers. Airbnb knowledge reveals that fifty % of the nights booked by US company who selected Spanish as their major language have been for teams, in comparison with 40 % of the bookings made by the remainder of US Vacationers6. Final Could, Airbnb introduced new features that make planning a gaggle journey simpler, together with shared wishlists, a brand new message tab and journey invites.
Social media, popular culture and massive occasions are inspiring journey
53 % of US Latin and Hispanic vacationers mentioned they use social media to plan journey, which is 7 % extra in comparison with non-Hispanics. Moreover, 28 % of Latin and Hispanic vacationers are impressed by journey influencers, in comparison with 21 % of non-Latin and Hispanics. By way of journey motivations, 34 % mentioned they may journey to go to a location from a tv present, e book or a film, and 32 % mentioned they may journey to see their favourite band and music occasion.
Based mostly on the survey, Las Vegas is at the moment essentially the most desired vacation spot for US Latin and Hispanic vacationers with 46 % rating it because the vacation spot they most need to go to in 2025. Throughout the previous couple of years the town has not solely launched new sights, it additionally has grown the presence of Latin and Hispanic celebrities in residencies.
Different trending cities based mostly on the best development of nights booked on Airbnb by US vacationers that selected Spanish as their major language embody7:
- Myrtle Seaside, South Carolina
- Austin, Texas
- Phoenix, Arizona
Cultural ties affect journey locations
Latin and Hispanic vacationers expressed considerably greater curiosity in journey to Latin America than non-Latin and Hispanics. That is pushed by 74 % saying they prioritize the tradition of their supposed vacation spot and 76 % expressing curiosity in touring to Latin America to attach with their tradition. Airbnb knowledge reveals that of US vacationers who chosen Spanish as their major language, 38 % traveled to Latin America in 2023—probably 5 instances greater than the remainder of US vacationers. The highest three hottest Latin America cities based mostly on development in nights booked on Airbnb by this group in 2023 have been8:
- Florianopolis, Brazil
- Sabaneta, Colombia
- San Salvador, El Salvador
The US Latin and Hispanic group is touring extra and with that influencing and redefining the journey business. Latin and Hispanic vacationers are usually not solely exploring new locations but additionally creating significant connections via their journeys.
Supporting the US Latin and Hispanic Neighborhood
As a part of Airbnb’s dedication to constructing a worldwide group the place individuals of all backgrounds, identities, and experiences really feel welcome, we’re proud to help the Latin and Hispanic group. This long-standing work consists of partnering with organizations, like The Hispanic Wealth Project and Hispanics in Wine, to introduce individuals to internet hosting via the Airbnb Entrepreneurship Academy and supporting organizations working to strengthen Hispanic and Latin communities via the Airbnb Community Fund, like Casa Latina.
Obtain the total US Latin and Hispanic Vacationers Report in English here and the Spanish model here.
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