Top trends driving Gen Z travel this winter

Gen Z winter journey developments on Airbnb
The trending locations topping Gen Z’s winter journey listing

Vacationers are shaking off the winter chill and embracing new adventures. Whether or not they’re escaping to a winter getaway, or utilizing cozy indoor days to plan future journeys, the urge to discover is stronger than ever. January has emerged as the height month for looking for Airbnb stays, other than the bustling summer time months.¹ With numerous locations to select from, we’ve turned to essentially the most talked about era, Gen Z, to see the place and the way they’re touring this winter.²

75%

of Gen Z use the app to plan their journeys

60%

of Gen Z seek for faster journeys lasting 2-6 days

Gen Z winter journey developments on Airbnb

With their budget-conscious mindsets, fast-paced life, and fixed entry to expertise, Gen Z vacationers are pushed by a need to find hidden gems and prioritize wellness. From prime locations to the experiences they’re craving, we’ve tapped into the developments shaping their winter journey:

Gen Z is the most certainly era to seek for “Nature” experiences on Airbnb than every other era, prioritizing pure wellness actions like horseback driving and forest bathing to disconnect and recharge.³
Rising Brazilian seaside cities like Praia Grande and Porto Seguro are surging this winter for Gen Z vacationers, displaying their need to absorb the solar, uncover up and coming locales, and immerse themselves in genuine, vibrant cultural occasions like Carnival.⁴
Over 75% of Gen Z vacationers have turned to the Airbnb app for journey planning, which comes as no shock for a era that has grown up immersed in expertise.⁵
Greater than 60% of Gen Z vacationers are looking for journeys lasting 2 to six nights, seemingly influenced by work commitments, monetary issues, or a desire for fast getaways.

The trending locations topping Gen Z’s winter journey listing

From pristine seashores to wellness retreats, these trending locations are outlined by a rise in searches made by Gen Z vacationers for journeys this winter season in comparison with the yr prior.

An exterior view of a modern villa featuring a swimming pool surrounded by wooden lounge chairs, lush green grass, and palm trees. The villa has a tiled roof, large windows, and a spacious patio with a hammock. The interior is visible through the open doors, showcasing a cozy living space and dining area.

This coastal resort city, located within the south of Bahia, Brazil, is steeped in historical past, tradition and pure magnificence. Guests can discover the charming historic heart, often known as Cidade Histórica, or take pleasure in Ecological horseback riding in Trancoso, a former fishing village recognized for its expansive golden seashores, providing an ideal escape for tranquility. With a lot to expertise, this vacation spot offers a various vary of wellness actions for each traveler.

A cozy and modern living space featuring a compact kitchen with wooden cabinets and a countertop, equipped with a black toaster, a coffee maker, a sink, and a gas stove. On one side, there's a gray sofa facing a small dining area with a wooden chair and a television. A unique blue macrame swing chair hangs from the ceiling, adding a playful touch to the room. The walls are adorned with light-colored curtains, and decorative elements like a clock and decorative oars on the wall enhance the aesthetic.

Positioned on the southern coast of São Paulo, this rising seaside vacation spot is a soothing hub for guests and locals trying to recharge. From meditating by the ocean to invigorating excursions, together with this boat adventure the place friends can snorkel and dive, this Brazilian summer time paradise is the proper winter getaway.

A modern kitchen featuring a clean, minimalist design. The kitchen has white cabinets, a large island with a marble countertop, and a stainless steel stove. Above the stove, there is a sleek hood, and a shelf displays various decorative items and kitchen essentials. A bowl of colorful fruits sits on the island. The space is well-lit with track lighting and natural light coming from a window, and there are hanging plants adding a touch of greenery. A door leads outside.

For vacationers looking for a slice of summer time, Sydney, Australia affords simply that – the place breathtaking landscapes meet distinctive wellness experiences. To flee the bustling metropolis, the enduring Bondi Seashore affords white-sand, ultimate browsing waves, and a plethora of wholesome eating places and cafes to take pleasure in. Past the seaside, journey awaits within the Blue Mountains, together with this experience that includes wonderful viewpoints together with the waterfall in Jamison Valley and Three Sister Rock formations.

A balcony view overlooking a pool and body of water. The balcony features two woven chairs and a small table. Inside, a cozy living room with a blue couch, a green ottoman, and a television can be seen through sliding glass doors. The sky is partly cloudy.

Gen Zers desirous to unleash their interior youngster will discover the proper playground within the better Orlando space, recognized for being residence to among the prime amusement parks within the US. Along with the exhilarating rides and leisure, Central Florida boasts pristine golf programs, lovely lakes, and all kinds of outside actions to benefit from the sunshine and take pleasure in self-care, together with this Winter Park Paddle Board Adventure.

A modern living room featuring a light gray sectional sofa with decorative pillows, a glass coffee table, and a flat-screen TV mounted on the wall. Large windows offer a stunning view of the ocean, with bright blue water and a clear sky. A small potted plant is on the table, and a red circular rug adds a pop of color to the floor. A concrete pillar is visible between the sofa and the windows, enhancing the contemporary aesthetic of the space.

This Mediterranean port on the east coast of Spain is residence to lovely historic structure amongst its naturally serene environment. Positioned atop Mount Benacantil, the famend Santa Bárbara Fortress was designed as one of many largest medieval fortresses in Spain, providing guests 360º views of the town. Along with the architectural marvels, vacationers can uncover the town’s pure wonders, together with the Canelobre caves, a naturally soothing surroundings that promotes leisure.

A cozy living room featuring a high, arched brick ceiling with warm lighting. The space includes a green sectional sofa with a white cushion, a beige sofa adorned with a green pillow, and two green armchairs. A round coffee table sits in the center, with a vase of flowers on it. There is a television on a light gray media console, accompanied by a decorative lamp and a green vase. A bookcase is visible in the background with plants and decorative items.

Munich’s vibrant cultural scene serves as a dynamic hub for younger vacationers, with quite a few museums, galleries and theaters to take pleasure in, in addition to bustling nightlife that extends properly past Oktoberfest. Guests can immerse within the native meals tradition with an apple strudel cooking class, or enterprise to the close by Alps and parks, which supply ample alternatives for outside wellness actions together with mountaineering, snowboarding, and snowboarding.

A modern bedroom featuring two neatly made beds with gray and white bedding. The room has a warm ambiance with recessed lighting along the ceiling. On the wall, there are three abstract art pieces. A flat-screen TV is mounted on the wall opposite the beds, and a wooden closet door is visible. A coat rack with wooden hangers is mounted beside the closet, and there is a small white drawer beside one of the beds.

Japan continues to surge as a trending vacation spot for 2025 with the assistance of Gen Z, whose searches for Osaka, Japan have greater than doubled for the winter season.⁶ Famend for its social-media worthy road meals, colourful road artwork and vigorous nightlife, vacationers can unwind from the hustle and bustle and explore rural hidden Osaka by bike, in addition to join with nature in its pristine gardens and parks.

A modern bedroom featuring a large bed with decorative pillows and a light-colored blanket. The walls are painted dark gray, adorned with colorful art prints. A small round black table with a woven placemat and a potted plant sits beside a plush chair. To the right, a wooden dresser holds another small plant. The room has large glass doors leading to a balcony.

Positioned in southeastern Uruguay, this rising seaside metropolis is one to observe, with recognition hovering for Gen Z vacationers this winter.⁷ Its sizzling local weather and delightful seashores, like Playa Brava and Playa Mansa, are good for sunbathing, swimming, seaside yoga and browsing. Along with its seashores, guests of Punta del Este can take pleasure in local cuisine and a vigorous nightlife.

A serene outdoor patio featuring a swimming pool surrounded by lush greenery and palm trees. In the foreground, two black wicker lounge chairs are positioned on a wooden deck, facing the pool and the vibrant landscape beyond under a clear blue sky.

Positioned close to in style trip locations Cancún and Tulum, the seaside city of Playa del Carmen affords vacationers greater than white sand seashores and turquoise waters. Its in style Quinta Avenida (Fifth Avenue) is lined with native retailers, eating places and cafes for vacationers to take pleasure in. For Gen Z vacationers looking for to immerse in nature, its close by eco-parks and jungles provide a serene escape, with distinctive experiences such because the Jungle Hatha Yoga experience with Soundbath.

A modern living space featuring a stylish brown leather sofa adorned with colorful cushions in shades of blue and yellow. The kitchen area, visible in the background, boasts blue cabinetry, geometric pendant lights, and a patterned backsplash. A small dining table with golden bar stools is positioned at the kitchen counter, and a glass partition separates the living area from the hallway. The room is well-lit with natural light streaming in, creating a warm and inviting atmosphere.

Bangkok, Thailand is a budget-friendly heat winter escape that guarantees Gen Z vacationers genuine cultural experiences. Guests can discover opulent historic temples and shrines, be taught native wellness traditions from specialists at workshops just like the Authentic Thai Massage Workshop at ThaiHand Massage School, and indulge within the metropolis’s numerous meals scene.

All listings included on this article are supposed to encourage and illustrate. Airbnb doesn’t endorse or promote these listings or every other lodging or experiences on the platform.

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