Airbnb Icons wins four Cannes Lions

Airbnb has wrapped an distinctive awards season with 4 wins on the 2025 Cannes Lions Worldwide Competition of Creativity for Airbnb Icons. 

The marketing campaign, launched in Might 2024, earned 4 Bronze Lions throughout Media, PR and Model Expertise & Activation Lions.  

This brings Airbnb Icons’ awards complete to 11 wins in any respect 5 main international and North American reveals entered this 12 months, underscoring the marketing campaign’s international affect and artistic excellence:

Cannes Lions

• Media Lions: Massive Scale Media – Bronze Lion
• Media Lions: Use of Digital Platforms – Bronze Lion
• PR Lions: Sponsorship & Model Partnership – Bronze Lion
• Model Expertise & Activation Lions: Sponsorship & Model Partnership – Bronze Lion

North American SABRE Awards

• Diamond SABRE Award for Superior Achievement in Model-Constructing

REGGIE Awards

• New Product/Service Launch – Gold
• Experiential Advertising – Silver
• Leisure Advertising – Silver

Clio Awards

• Artistic Effectiveness: Multi-Nation – Silver 

The One Present 

• Artistic Effectiveness – Tourism / Journey / Transportation  – Silver Pencil
• Built-in/Omnichannel – Buyer Expertise/CX – Silver Pencil

This international recognition highlights the facility of Icons to encourage, interact, and develop Airbnb’s group, and is a testomony to the expertise and creativity of the staff behind it.