Airbnb and AMB Sports activities and Leisure (AMBSE), mother or father firm of the NFL’s Atlanta Falcons, Atlanta United of MLS, and the Mercedes Benz Stadium, at present introduced a first-of-its-kind partnership to assist the Metropolis of Atlanta in welcoming guests for main upcoming occasions and driving financial development throughout Atlanta. The partnership comes as Atlanta prepares to host numerous international occasions within the coming years.
Along with AMBSE, Airbnb will manage a sequence of neighborhood engagement initiatives that supply coaching and sources to empower present and potential hosts, in addition to native entrepreneurs and small companies, to capitalize on Atlanta’s standing as a premier occasion vacation spot. In the present day, the partnership kicked off the newest installment of the Airbnb Academy—“Atlanta Unlocked”—to teach native residents in regards to the financial alternatives of internet hosting throughout main occasions.
The Airbnb Academy goals to offer people from all communities a pathway to entrepreneurship by changing into hosts on Airbnb. The Academy has been working in Atlanta since 2019, working with native companions just like the Russell Innovation Center for Entrepreneurs (RICE), the NAACP, and The Village Market to equip people with the talents to develop into a profitable host on Airbnb and acquire a variety of transferable expertise.
“AMB Sports activities and Leisure is devoted to creating a long-lasting legacy by means of neighborhood impression. Our partnership with Airbnb is grounded in a shared perception that investing in communities drives significant change. Collectively, we’re empowering native entrepreneurs, supporting small companies, and constructing alternatives that proceed to learn Atlanta lengthy after the guests are gone.”
—Nana-Yaw Asamoah, Chief Industrial Officer, AMB Sports activities and Leisure
“Airbnb performs a important position in serving to cities meet the elevated demand throughout main occasions, whereas guaranteeing that native residents and their communities straight profit. Our partnership with AMB Sports activities and Leisure exemplifies this dedication, and we look ahead to turning huge occasions into huge alternatives for all Atlantans.”
—Janaye Ingram, Director of Group Companion Packages and Engagement, Airbnb
Along with the partnership between Airbnb and AMBSE, Airbnb will assist uplift the efforts of Showcase Atlanta, an initiative launched by Atlanta Mayor Andre Dickens to maximise the financial impression of large-scale occasions for Metro Atlanta’s residents and native companies.
“Modern partnerships like that between Airbnb and AMB Sports activities and Leisure assist deliver the imaginative and prescient of Showcase Atlanta to life. Not solely will this partnership appeal to company to our vibrant metropolis, however it is going to additionally assist be sure that communities throughout Atlanta profit from the surge in tourism pushed by these once-in-a-lifetime occasions just like the World Cup, the biggest sporting occasion in historical past.”
—Norelie Garcia Valentin, CEO of Showcase Atlanta
Airbnb’s continued dedication to the Atlanta neighborhood
Becoming a member of forces with AMB Sports activities and Leisure and Showcase Atlanta builds upon Airbnb’s lengthy dedication to the Atlanta neighborhood. So far, Airbnb has invested over $2.5 million to extend financial alternatives for Atlanta residents and to assist native organizations, together with Atlanta-based nonprofits like Operation HOPE and Kindred Futures.
In 2023, we joined Operation HOPE’s 1 Million Black Businesses initiative, which goals to start out, develop, and scale a million Black companies in the US by 2030. To additional promote the financial advantages of internet hosting, we give present and potential hosts in Atlanta and past entry to Operation HOPE’s monetary companies instruments, which offer important perception and steerage for people who’re beginning a enterprise or exploring new methods to earn further earnings.
“At Operation HOPE, we’re devoted to creating pathways to financial alternative and monetary dignity. Our continued partnership with Airbnb displays a shared dedication to empowering native entrepreneurs, and we look ahead to serving to Atlantans leverage main occasions to construct lasting wealth and strengthen small companies throughout town.”
—Lance Triggs, Govt Vice President, Operation HOPE
Earlier this yr, we directed $50,000 to Kindred Futures by means of the Airbnb Community Fund, a $100 million initiative to straight assist native communities and the individuals who stay there by means of 2030.
“Kindred Futures has leveraged and influenced greater than $83 million for the Atlanta small enterprise ecosystem. Airbnb’s beneficiant funding bolsters our Proficient ninetieth Marketing campaign, a call-to-action marketing campaign aimed to assist economies that work for all and assist folks and locations pushed to the financial fringes. We’re grateful for Airbnb’s assist that may permit us to proceed to companion with communities and assist native economies that work for all throughout the American South.”
—Dr. Janelle Williams, Co-Founder and CEO, Kindred Futures
As Atlanta continues to draw world-class occasions, Airbnb’s work with AMB Sports activities and Leisure, Showcase Atlanta, and Atlanta’s nonprofit ecosystem will assist distribute the financial advantages past the stadium and gasoline community-driven development.
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