Because the European Fee has simply launched a public consultation of sustainable tourism, Airbnb as we speak unveiled new information on household journey on the platform. Whereas short-term leases have gotten more and more interesting to households yearly, Airbnb calls on locations to embrace the potential of one of these lodging to develop extra family-friendly tourism methods.
Final yr, a document variety of households are selecting Airbnb for stays in Europe1. The pattern is essentially pushed by a rising variety of stays in non city communities, as extra households select Airbnb to flee vacationer hotspots. These rural, mountain or seaside communities function a variety of inexpensive houses that provide the area, privateness and facilities that households want. In actual fact, in 2024, the vast majority of visitor nights stayed on Airbnb – virtually 60% – had been exterior of cities. Annual visitor nights on Airbnb within the EU additionally grew quicker in communities exterior of cities in comparison with inside cities2. In rural areas, Airbnb bookings made by households in Europe have elevated by greater than 200% between 2019 and 20243.
Taking the stress out of touring with youngsters
As each guardian is aware of, touring as a household with little ones requires cautious planning to make sure you have every little thing it’s good to hold the youngest company secure and comfortable. Fortunately, greater than 80%4 of houses on Airbnb in Europe are family-friendly, offering the area and facilities households want:
- More room: Greater than 85% of family-friendly houses on Airbnb in Europe have at the very least two bedrooms and greater than 65% have a backyard, yard or an out of doors area.
- Extra facilities: Household-friendly listings on Airbnb provide the facilities that households want; greater than 50% provide a excessive chair, 55% a crib, 70% provide free parking, 80% provide a washer, and 30% board video games.
- Extra inexpensive: Airbnb is a extra inexpensive choice for big teams equivalent to mother and father touring with kids. Households sometimes save a median of 30% by reserving an Airbnb itemizing as a substitute of an resort in Europe for stays of as much as 7 nights.5
Households really feel missed by cities
A new survey released today by Verian6 carried out in six european international locations exhibits virtually one in two households of these international locations have given-up hope of visiting huge cities with their kids as a result of distinctive challenges they face, together with:
- An absence of family-friendly lodging: 47%
- The price of stays when touring as a household: 67%
- An absence of facilities or actions for kids: 42%
- Believing that tolerance in the direction of kids is declining: 54%
- Fearing their kids will disturb others staying in shut proximity: 27%
- Declined bookings in a restaurant, cafe, cultural web site or resort and so forth.: 23%
The issues raised by households concerning the challenges of touring to huge cities observe some huge cities putting restrictions on short-term leases. Knowledge exhibits that the place Airbnb is restricted, resort occupancy and costs have soared to unachievable highs for a lot of households:
- When restrictions had been positioned on Airbnb in Amsterdam, the variety of short-term leases fell by 54% and resort costs elevated by 50%. Solely 20% of holiday makers to town are mother and father with kids7.
- When restrictions had been positioned on Airbnb Barcelona, the variety of short-term leases fell by 24% and resort costs elevated by 35%. Solely 15% of holiday makers to town are mother and father with kids8.
“Airbnb is the go-to lodging choice for households in search of inexpensive stays with extra space, privateness and facilities – particularly in non city communities,” mentioned Juliette Langlais, EMEA Public Coverage Director. “Restrictions on short-term leases in huge cities are pricing households out of their dream visits, who can’t afford resort costs and a number of rooms. We expect metropolis stays needs to be accessible to everybody – together with households – and we hope to work with leaders to protect family-friendly lodging choices.”
“Journey is turning into an growing problem for households – particularly these with many kids – as appropriate and inexpensive lodging is usually missing, significantly in well-liked cities. Policymakers must rethink this subject with a recent perspective. A very family-friendly society is one the place households are seen, included, and capable of expertise the world collectively. Constructing a family-friendly Europe means making certain that cities are welcoming, accessible, and inexpensive for households of all sizes. Airbnb generally is a key associate in reaching this by providing versatile and family-friendly choices that assist make journey potential” mentioned Karoline Iwersen, European Giant Households Confederation.
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