This summer time, in celebration of the upcoming launch of Smurfs, from Paramount Animation, Airbnb is inviting two households to turn out to be three apples tall and expertise life as a Smurf for the day within the Belgian woods – the origin of the enduring blue characters – bookable as an Airbnb Expertise.
The 4 hour expertise will see company embark on a collection of pleasant Smurf-inspired actions, the place they’ll discover ways to stay like a Smurf. From adorning your individual hat and attempting your purpose at archery, to busting out the viral dance routine from the brand new film, it will likely be a day of blue magic, the place company don’t have to fret about Gargamel.
With Papa Smurf away on his adventures from the Smurf’s village as seen within the new movie, host Nicolas Tytgat – grandson of The Smurfs creator Peyo – will information company by means of these charming actions and immerse them within the enchanting world of the Smurfs.
Going down on Sunday August 3, 2025, company will gown, discover, eat and dance like a Smurf for the day:
- Welcome: Friends will enter the forest and arrive outdoors Papa Smurf’s mushroom home – the place they are going to be greeted by the host.
- Gas with a smurfberry drink: To gas themselves for the day, company may have the first-ever style of a Smurfberry drink, a scrumptious purple berry refreshment beloved by Smurfs and stated to be their main supply of power.
- Make your individual smurf hat: Stepping inside the house to kick off the day’s actions, company will collect round Papa Smurf’s desk to customize their very personal Smurf hats, which they’ll put on all through the day. Adventurous company may even get a sneak peek at Papa’s house whereas he’s away.
- Attempt your hand at archery: Outdoors the mushroom and thru the forest, company will then discover their stunning environment and apply woodland archery with the host.
- A feast match for a Smurf: Friends will take a break from actions to feast on a healthful and scrumptious Smurf-inspired picnic, from blue Smurfberry desserts to french fries – Smurfette’s favorite snack.
- Dance like a Smurf star: As soon as their meals has settled, company will take to an open-air forest stage, the place a Smurf-trained choreographer will train them a dance routine as featured within the new movie, worthy of a Smurf Village celebration.
- Farewell: The expertise ends on a candy word with Smurfberry ice cream and a heartfelt farewell from the host. Every household will go away with their customized Smurf hats and reminiscences to final a lifetime.
Clement Eulry, Common Supervisor of France and Benelux at Airbnb, stated: “We’re so excited to carry The Smurfs again to the Belgian countryside – the place that impressed Peyo all these years in the past – as a part of our fully reimagined Experiences. The expertise is a singular technique to showcase Belgium’s magnificence at a time when households wish to unplug and join with nature. With over 80 % of household vacationers1 selecting locations based mostly on an expertise provided there, Airbnb makes it straightforward to discover hidden gems —whether or not dwelling like a Smurf within the Belgian woods, or embracing distinctive and native experiences.”
Nicolas Tytgat, Airbnb host, stated: “I grew up surrounded by the magic of the Smurfs, so to carry followers to Belgium, the birthplace of the Smurfs, and into the world that my Grandad created, is one thing really particular. This can be a one-of-a-kind expertise and I can’t wait to share this second and our household tales with Airbnb company.”
Irene Trachtenberg, SVP International Advertising and marketing Partnerships, Paramount Footage, stated: “We’re thrilled to carry the blue magic of the Smurfs from the large display to life on this unbelievable partnership with Airbnb. The Smurfs are all about celebrating every particular person’s uniqueness, blue positivity with a splash of mischief, and we will’t anticipate audiences all over the world to hitch us on a Smurf-tastic journey from the Mushroom Home to cinemas this summer time!”
The way to guide The Smurfs expertise
The unique expertise can be accessible for 2 households, for 2 separate 4 hour periods later this summer time on Sunday, August 3. Friends can guide this expertise on July 16, 2025 at 12:00PM CEST at airbnb.com/smurfsmovie for $0. The expertise is designed for as much as 4 company, is totally freed from cost, and contains all actions and treats. Journey to the expertise is just not included, and spots can be allotted on a first-come, first-served foundation.
Smurfs film is coming to cinemas all over the world in July 2025.
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