As Airbnb strikes past a spot to remain to additionally provide services and experiences, we’re evolving our advertising efforts to higher meet the wants of our neighborhood. We’re excited to share the next updates:
- Rebecca Van Dyck will be part of the corporate as Chief Advertising Officer. Becca, a veteran of Meta, Apple and Wieden + Kennedy, started consulting for Airbnb earlier this yr. As Chief Advertising Officer, she’s going to lead Airbnb’s Advertising, Analysis, and Inventive groups. Becca and her crew will probably be embedded in product improvement from the beginning, serving to form the work from the ground-up. She’s going to report back to Hiroki Asai.
- To higher replicate his work overseeing a lot of the end-to-end expertise for company and hosts, Hiroki Asai, World Head of Advertising since 2020, is being named Chief Expertise Officer. On this position, Hiroki will proceed to supervise the Advertising, Design, Product, and Group groups, and immerse extra deeply into Airbnb’s product roadmap.
In an electronic mail to workers earlier immediately, Airbnb co-founder and CEO Brian Chesky shared the next, partly:
On Becca Van Dyck: “I’ve really been making an attempt to get Becca to affix Airbnb since I first met her in 2012. This 13-year journey has been the longest recruiting means of my profession. We’re within the midst of a serious transformation as an organization—Airbnb is now greater than a spot to remain. As we launch two new companies, we want folks world wide to grasp this shift, and Becca brings precisely the type of management we want for this second.”
On Hiroki Asai: “With Becca becoming a member of, Hiroki could have the area to go even deeper on our roadmap. Hiroki’s position is to look out for our hosts and company and their expertise. It’s what he’s been doing for the previous few years, however this transformation will give him more room to formally deal with it. Hiroki has been behind a lot of Airbnb’s evolution as an organization, and he’ll carry that very same thoughtfulness to our firm’s subsequent chapter.”
“As a lifelong traveler, I’ve personally skilled how Airbnb has modified the way in which we journey. As a marketer, I’ve at all times admired how the Airbnb crew has created such a widely known and cherished model. I’m delighted to work with Brian, Hiroki, and the excellent Advertising, Inventive, and Analysis groups to inform the story of Airbnb’s thrilling new chapter with the world,” stated Becca Van Dyck.
Previous to Airbnb, Becca has over 30 years of expertise in advertising and has labored with numerous iconic manufacturers. Her earlier roles embrace Chief Working Officer at Meta Actuality Labs, Chief Advertising Officer for AR/VR at Meta, senior director of selling at Apple and World Account Director at Wieden + Kennedy working with Nike.
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